Sometimes we get frustrated with Apple when Apple is just being Apple.

Mitt Romney called corporations people. Let’s just go with that for a minute. Apple has a personality. It has behaviors that are consistent. It has a belief system that governs its actions. Apple can be kind. Apple can be angry. Apple is a control freak.

Apple customers love the company but throughout its history we’ve known the feeling of frustration when Apple is just being Apple.

There was a time when we wanted Apple to license it’s OS to REALLY kick Microsoft’s butt. There was a time when people who loved their iPods wanted to forgo iTunes to just drag and drop song files into a folder. Remember when we all thought iPhone such a wonderful thing except for the exclusive deal with AT&T?

There’s always something Apple is doing that, if they would just change that one thing, the company would seemingly be so much better.

The App approval process has frustrated developers since Apple released the first iPhone SDK. Right now Apps are being rejected when they link to the Dropbox SDK to allow users to purchase storage from Dropbox. The Next Web quotes Apple explaining the reason for App rejection:

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We found that your app provides access to external mechanisms for purchases or subscriptions to be used in the app, which is not in compliance with the App Store Review Guidelines.

Specifically, your app enables to user to create accounts with Dropbox and Google.

Dropbox removed the rejection-triggering link from its SDK and is working with Apple so this won’t happen to developers in the future.

I wish Apple would allow developers to create Apps that don’t have to rely on Apple’s in-App purchasing system to allow in-App purchasing. It frustrates me that I can’t purchase Kindle books from the Kindle App. There are innovative possibilities for Apps that could use tiny micro-payments to deliver premium content inside an App. The Apple toll gate makes some of those ideas cost prohibitive.

Apple has become the most successful company in America by keeping as tight a grip on the user experience as users will endure. We can wish Apple would be a little more open and do this or that differently, but Apple is just being Apple. It’s hard to argue with the results.